Mariah Carey has officially sounded the holiday alarm — and she’s not waiting for the last pumpkin to rot. Yes, Christmas has officially started… November 1st style.
At the exact stroke of midnight on Halloween (because who even waits?), Mariah dropped her annual “It’s Time” video, making it perfectly clear: candy corn is out, tinsel is in. This year, she teamed up with Sephora and the incomparable Billy Eichner, who rocks an elf costume like it’s haute couture. Honestly, we’d stream a whole holiday movie just for that duo.
The video went viral faster than your grandma grabbing the last roll of wrapping paper, racking up over 98.5 million TikTok views. Mariah’s caption? “It’s Time!!! 🎄🎁 #SephoraPartner” — basically giving us the green light to blast All I Want for Christmas Is You on repeat until at least February.
How did this magical tradition start? Back in 2019, Mariah kicked off her first midnight November 1st video, signaling the world that spooky season was officially over and sequin-covered Christmas reign had begun. Before that, her team’s strict “not yet” policy meant any early holiday jingles would get you a stern high-note scolding.
Now? The annual “It’s Time” drop is the official starting gun for the holiday season, cementing Mariah forever as the unchallenged Queen of Christmas — sequins, high notes, and all.
