https://youtu.be/4SqfIegRX1I
Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus, yet many New Yorkers still aren’t doing it. This is especially true of younger people who may feel invincible to Covid-19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
Chimney Director Sam O’Hare, in collaboration with Ogilvy Health ECD Toby Trygg and Freelance CD Ace-Henry McEnroe, created this piece to help promote COVID-19 safety amidst the city’s reopening. Credits: Director: Sam O’Hare OgilvyHealth Executive Creative Director: Toby Trygg Freelance Creative Director: Ace-Henry McEnroe Executive Producer: Jake Loonan Head of Production: Julie Hershan Head of Post: Nicole Melius Director of Editorial: Glenn Conte Colorist: Lez Rudge Conform: Joel Myers VFX: Felix Thedeby Mix/Sound Design: Owen Shearer, Sonic Union
