An online community is convincing women that letting their hair go grey is ok, and they’ve now taken their message to Instagram. Established in 2016, the Grombre group says it’s a “global movement of women who are embracing natural, undyed hair.” Grombre has 145,000 followers on Instagram, where they share stories and photos of women choosing to embrace the gray in their hair. Recently, it featured a woman who said she found her first gray hair at age 11 and dyed her hair dark for nearly a decade. She was quoted as saying, “I was lacking the confidence to expose my true colors until I turned 30– just over a year ago and I wish I had ditched my dye earlier. I feel liberated for not having to hide my silver waves (plus tons of money and time saved) which I adore and make me look unique.”
