Nestlé is gearing up to launch a new line of food products designed specifically for people using weight-loss medications. This move is in response to a market that’s expected to hit $30 billion in the next six years.
They’ve got a dozen new products coming out, including frozen protein pasta, sandwich melts, and pizzas. These aren’t just any ordinary foods; they’re packed with extra protein and essential nutrients like iron, vitamin A, and potassium.
What makes these products even more special is that they’re portioned to match the appetite of someone on weight-loss medication, according to Nestlé. They’re planning to price these under $5, though that might change depending on where you shop.
You can expect to see these products on store shelves in the fourth quarter of 2024. It’s worth noting that around 1 million Canadians are currently using Ozempic or similar drugs, so there’s definitely a market for these tailored foods.