Competition is quite natural in any kind of business; perfume making business is of no contrary. Several hundreds of new fragrances are launched every year but only a few of them continues their journey. Michel Germain has been a main-stay in the industry for 24 years. It’s been a long and beautifully scented road for co-owner, Belleville native Eric Cook.
Cook joins the Mix 97 Morning Show hosts Orlena Cain and Alana Cameron to share the story of that long road.