Fashion and beauty company Chanel sees an untapped market. Boy de Chanel’ is an upcoming makeup line for men that will feature a “tinted fluid” in four colours, lip balm, and eyebrow pencils in four shades.
In a statement, Chanel says the new line is all about reaffirming the “ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”
Boy de Chanel will be available online in November. It will debut in stores in 2019.
👀SNEAK PEEK👀 @chanel.beauty are introducing a line of makeup especially designed for MEN! #BoyDeChanel includes foundation with SPF25, brow pencils and lip balms in it’s debut range 😱😍! ➡️ #ComingSoon ! Makeup for everyone 🌈! I don’t know about you but I’m tempted to try the foundation 😆! What are your thoughts on this? XO UPDATE: UK in November ____________________________________________________________ ukmakeupnews.co.uk – Join our community & stay up to date 📲🇬🇧 UK beauty updates, sneak peeks, restocks & blog. TAG ME in beauty news 😘🇬🇧. 📸 @singles_beauty Thank you for the tip off @highstreetrichboy 🙌💖 #fyibeauty #ukmakeupnews #chanel #chanelbeauty #chanelmakeup