Tostitos is releasing a new breathalyzer chip bag just in time for the Super Bowl. The Party Safe bag contains an alcohol sensor that turns red when alcohol is detected and green when it’s not. The bags come with a $10 Uber code.
Frito-Lay tells AdWeek: “Our goal is to remove 25,000 cars from the roads that Sunday evening. Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few easy taps away.”